Brand Style Guide: Typography

Typography

Our main typeface is Inter, which is free to use and download.

Different weights and font characteristics are defined for each use case with readability principles in mind.

Headlines

Inter headline specimen

Body text

Inter body text specimen

Technical elements

Inter technical elements specimen

Readability Principles

In order to improve readability and usability for our brand assets and design materials, line lengths for body text usually should be between 40 to 60 characters.

Letter-spacing

Letter-spacing, also called tracking, refers to the uniform adjustment of the space between letters in a piece of text.

Letter-spacing specimen

Line Length

In order to improve readability and usability for our brand assets and design materials, line lengths for body text usually should be between 40 to 60 characters.

Line length specimen
The ideal line length is 40-60 characters per line for English body text

Line Height

In order to improve readability and usability for our brand assets and design materials, line lengths for body text usually should be between 40 to 60 characters.

Line height specimen

Typography Summary

  1. 01

    Use Inter Regular & Medium only

  2. 02

    Adjust kerning / letter spacing for every material

  3. 03

    Pay attention to small details and readability principles