BRAND STYLE GUIDE: TYPOGRAPHY
Typography
Our main typeface is Inter, which is free to use and download.
Different weights and font characteristics are defined for each use case with readability principles in mind.
Headlines
Body text
Technical elements
Readability Principles
In order to improve readability and usability for our brand assets and design materials, line lengths for body text usually should be between 40 to 60 characters.
Letter-spacing
Letter-spacing, also called tracking, refers to the uniform adjustment of the space between letters in a piece of text.
Line Length
In order to improve readability and usability for our brand assets and design materials, line lengths for body text usually should be between 40 to 60 characters.
Body Text
The ideal line length is 40-60 characters per line for English body text
Line Height
In order to improve readability and usability for our brand assets and design materials, line lengths for body text usually should be between 40 to 60 characters.
Typography Summary
01
Use Inter Regular & Medium only
02
Adjust kerning / letter spacing for every material
03
