BRAND STYLE GUIDE: ICONOGRAPHY

Iconography

To save time and make icons consistent, our brand uses Google Material icons which consist with over 2,500 icons with a wide range of design variants. Symbols are available in three styles and four adjustable variable styles (fill, weight, grade, and optical size).

Google Icon Library

First steps

Text reading 'Google Material Symbols' on a dark blue background.

Use Material Symbols & Icons

https://fonts.google.com/icons

Text on dark blue background displaying 'Fill: 0' and 'Weight: 300' with numbers in lighter blue.

Use correct setting

Settings can be changed if needed. Just use them consistently

Text on dark blue background reading 'Adjust & fine tune' with 'Adjust' in blue and the rest in white.

Use Material Symbols & Icons

Adjust stroke width, corners & other details

Adjusting & Fine Tune

Most Material icons will have to be adjusted, use these examples to make a consistent and cohesive shape library.

Fills to outlines

In some cases it's suggested to change filled shapes to outlined strokes, to achieve more consistent look.

Before

Blue padlock icon on a dark blue background representing security or privacy.

After

Blue padlock icon on a dark blue background symbolizing security or privacy.

Same width outlines

Adjust various size shapes and outlines to same uniform width.

Before

Red outline of a computer monitor icon on a dark blue background.

After

Minimalist orange computer monitor icon on a dark blue background.

Sharp corners

Use sharp corners to achieve more consistent look and add a contrast between rounded shapes and sharp corners.

Before

Orange electric plug icon with a curved cord on a dark blue background.

After

Orange electric plug icon on a dark blue background.

Fixing & adjusting

Some icons are clumsy and inconsistent, fix and adjust them to achieve uniform look.

Before

Green outlined hand raised in a stop gesture on a dark blue background.

After

Green outlined hand icon with palm facing forward on a dark blue background.
Row of six blue line icons on dark blue background including a padlock, headset, computer monitor, crossed pencil and ruler, globe, and an upward arrow with a right-angle bend.

Summary

01

Use Google Material icons

02

Adjust icons and save them for later use

03

Make all icons compatible with each other in weight and size