Brand Style Guide: Photography

Photography

Aim for clear composition, realism and natural feel in colors, emotions, posture and setting.

All of our Social Media Templates can be found in Figma.

Figma File

Principles

Focused composition photograph

Focused compositions

Stand out with clear and focused composition

Natural emotion photograph

Natural emotions

Use natural and relatable emotions

Clear scene photograph

Clear scenes

Use clear compositions and color palettes

People & Emotions

Natural and cheerful people and expressions. Clear backgrounds and natural lighting is a must.

People and emotions photograph
People and emotions photograph
People and emotions photograph
People and emotions photograph
People and emotions photograph
People and emotions photograph

People & Interaction

When showing a group of people always focus on real interactions & positive emotions. Try to keep photos with clean backgrounds without distracting information.

People interacting photograph
People interacting photograph
People interacting photograph
People interacting photograph

Devices

Clear focus on one thing or action, use focused compositions and clear backgrounds.

Device photograph
Device photograph
Device photograph
Device photograph

Content Photography

In photography always focus on movement and action. Use photography with clear, crispy and sharp colors, natural light and limited color palette.

Content photography
Content photography
Content photography
Content photography
Content photography
Content photography

Photography Guidance

To maintain professional, yet human-like feel, we recommend to follow these basic steps in photography.

Try to avoid fake emotions, "staged & fake" corporate situations
Try to avoid fake emotions, "staged & fake" corporate situations
Avoid crowded scenes without clear composition & action and busy background
Avoid crowded scenes without clear composition & action and busy background
Avoid unnatural white balance
Avoid unnatural white balance
Avoid fake & exaggerated facial expressions
Avoid fake & exaggerated facial expressions
Avoid overexposed photography & dramatic lightning
Avoid overexposed photography & dramatic lightning
Avoid staged corporate situations and distant emotions
Avoid staged corporate situations and distant emotions
Avoid busy background that distract from the subject
Avoid busy background that distract from the subject
Avoid low or unnatural angles
Avoid low or unnatural angles

Photography Color

It's recommended choosing a color palette that compliments the photography. Look for slight color hues to find which color family will compliment each other with the picture and overall vibe.

Photography color pairing
Photography color pairing
Photography color pairing
Photography color pairing

Single color from palette

Single color from palette
Single color from palette
Single color from palette
Single color from palette

Color Use

Various levels of using colors & images

Single color from palette

Single color use example
Single color use example
Single color use example

Medium color use

Medium color use example
Medium color use example
Medium color use example
Medium color use example
Medium color use example
Medium color use example
Medium color use example
Medium color use example
Medium color use example

Color as highlighter

Color as highlighter example
Color as highlighter example
Color as highlighter example

Intensity of Color

Depending on the material you can regulate volume & intensity of color use

Color intensity example
Color intensity example
Color intensity example
Color intensity example

Text on Photography

To keep good readability, we recommend to use following principles.

Subtle colour overlay

Subtle colour overlay on photography
Subtle colour overlay on photography
Subtle colour overlay on photography

Use accent highlight that fits & compliments photography color scheme

Subtle black overlay

Subtle black overlay on photography
Subtle black overlay on photography
Subtle black overlay on photography

If photography is without dominant color use 30 black overlay, to improve text readability

Text Guidance

Don’t use text on photography with bad readability
Don’t use text on photography with bad readability
Don't use two colors for text highlights
Don't use two colors for text highlights
Don't use dark photography filters
Don't use dark photography filters

Photos for social media, ads, other designs

Magebit photos can be found on Google Drive > Coorporate Images. You can also just click the button below.

Choose either “Event Photos” folder or “Office Photos” folder, depending on what type of photos you need.

Avoid using photos with employees that are no longer working at Magebit and make sure you follow our Photography Guidelines that can be found in the page "Photography".

Always check in about the final design/photo usage with the Creative Team.

Corporate Images

Branded wallpapers

Magebit has a few branded wallpapers you can use:

  • Desktop and mobile wallpaper
  • Google Meet background
  • Linkedin profile header
Branded wallpapers

Photography Summary

  1. 01

    Match color palette with photography

  2. 02

    Focus on emotion & action

  3. 03

    Natural light & sharp colors

  4. 04

    Focused compositions