BRAND STYLE GUIDE: PHOTOGRAPHY

Photography

Welcome to the Cipherly Development Studio Visual Identity Guidelines. Here, you'll find everything you need to know about our logo, colors, fonts, and more. Mastering these guidelines is crucial for crafting a memorable Cipherly brand encounter.

Aim for clear composition, realism and natural feel in colors, emotions, posture and setting.

All of our Social Media Templates can be found in Figma.

Figma File

Principles

Close-up of a MacBook Pro keyboard and partially visible screen next to two smartphones on a white surface.

Focused compositions

Stand out with clear and focused composition

Smiling man with glasses and a mustache wearing an olive jacket and green shirt, using a laptop.

Natural emotions

Use natural and relatable emotions

Person performing an inverted wakeboarding trick over water with spray and green trees in the background.

Clear scenes

Use clear compositions and color palletes

People & Emotions

Natural and cheerful people and expressions. Clear backgrounds and natural lighting is a must.

Young woman with long brown hair smiling and writing on paper at a white desk with a blue background.

Young man in black sweater sitting at a desk, looking thoughtfully at a laptop with a notebook and glass of water nearby.

Smiling woman with long dark hair wearing a black blazer over a beige turtleneck, sitting at a desk with a laptop and holding a pen.

Woman wearing glasses and a black t-shirt with a painting print, working on a desktop computer at a white desk.

Young man with glasses wearing a white Magebit sweatshirt sitting at a desk with a laptop, smartphone, notebook, and Magebit water bottle.

Smiling woman with long brown hair sitting at a desk in front of two computer monitors, one showing the Google search page.

People & Interaction

When showing a group of people always focus on real interactions & positive emotions. Try to keep photos with clean backgrounds without distracting information.

Two young men working together at a computer in a modern office with white brick walls.

Two young women collaborating at a desk, one writing while the other stands beside her looking on.

Two men sitting and having a conversation in an office setting, one gesturing with his hand while the other listens.

Two young adults smiling and looking at a smartphone while sitting together at a table indoors.

Devices

Clear focus on one thing or action, use focused compositions and clear backgrounds.

Person holding a smartphone displaying a photo gallery with landscape images, next to an open laptop on a table.

Person with manicured nails and a wristwatch using a black laptop displaying a webpage with categorized text headers.

Person holding a smartphone with a black screen, about to interact by tapping the screen.

Person using a black computer mouse on a mouse pad next to a smartphone and tablet displaying web pages on a white desk with a black keyboard.

Content Photography

In photography always focus on movement and action. Use photography with clear, crispy and sharp colors, natural light and limited color pallete.

Person standing on sand dunes at night holding a bright light with the Milky Way galaxy visible in the starry sky above.

Small airplane performing aerial stunt trailing a curved plume of orange smoke against a gradient sky at sunset.

Space shuttle launching from launch pad with bright flames and smoke against a clear blue sky.

Aerial view of five surfers paddling on their surfboards over clear turquoise ocean water.

Top-down view of a person walking across a zebra crossing on a street with a shadow cast to the right.

Photography Guidance

To maintain professional, yet human-like feel, we recommend to follow these basic steps in photography.

Five colleagues in an office throwing papers in the air celebrating with laptops and notes on the table.

Try to avoid fake emotions, "staged & fake" corporate situations

Group of seven young adults gathered around a table with laptops, focused on a shared screen in a bright room.

Avoid crowded scenes without clear composition & action and busy background

Avoid unnatural white balance

Surprised young woman with red hair in a yellow shirt gesturing with open hands on yellow background.

Avoid fake & exaggerated facial expressions

Woman with long hair and blue eyes looking upward with shadow of leaves cast on her face, surrounded by foliage and pink flowers.

Avoid overexposed photography & dramatic lightning

Two business professionals shaking hands in an office with window blinds and city buildings in the background.

Avoid staged corporate situations and distant emotions

Woman with dark hair sitting at a desk with a Dell laptop, looking off to the side, with snowy trees and parked cars visible through a large window behind her.

Avoid busy background that distract from the subject

Woman in black blazer using a tablet in a modern office with a coworker and computer monitors in the background.

Avoid low or unnatural angles

Photography Color

It's recommended choosing a color palette that compliments the photography. Look for slight color hues to find which color family will compliment each other with the picture and overall vibe.

Man wearing glasses and a white Magebit sweatshirt sitting at a desk with a laptop, smartphone, notebook, and Magebit water bottle.

Woman with glasses and shoulder-length hair sitting at a desk, typing on a keyboard in front of a computer monitor.

Smiling man with glasses wearing a green shirt and jacket, sitting indoors by a laptop.

Young man in a white t-shirt sitting on a purple beanbag chair looking at his smartphone.

Single color from palette

Two women working together at a desk, one sitting and writing while the other stands beside her, observing.

Woman with long brown hair and glasses sitting indoors near a white brick wall wearing a sleeveless coral dress.

Young woman with light brown hair in a green shirt sitting thoughtfully holding a pen near her mouth with a window and parked cars in the background.

Young man with dark hair wearing a black hoodie with purple geometric patterns, sitting and smiling at a computer screen.

Color Use

Various levels of using colors & images

Single color from palette

Young woman with glasses working at a desk with text overlay reading 'Junior WEB Developer We Want You! Apply now to this position.'

Young man in a white t-shirt holding a smartphone with text announcing Magebit is searching for an Intern in Web Development and an invitation to apply now.

Medium color use

Smiling woman with dark hair against a blue background with text 'Looking for Web Developer' and a call to action to apply now.

Young man with dark hair wearing a white shirt looking to the side, overlaid with text saying 'We’re searching for Intern in Web Development' and 'Apply now to this position' on a green background.

Young woman with glasses sitting at a desk, focused on her work, wearing a black shirt with a painting print.

Young man in white t-shirt looking to the side with a green overlay saying 'Bootcamp Week 1'.

Young woman with dark hair wearing a beige shirt sitting at a white table against a blue background, with a blue block overlay showing the text 'Bootcamp Week 1'.

Smiling young woman with long brown hair wearing a beige top against a blue background with text 'We’re searching for: Senior Magento Developer' and an 'Apply Now' call to action.

Young man in white t-shirt holding a smartphone standing by a glass wall, with a purple banner below reading 'We're searching for: Senior Magento Developer' and an 'Apply Now' prompt.

Person wearing glasses and a black T-shirt working on a computer, with text overlay reading 'We’re searching for: Senior Magento Developer' and a prompt to apply now.

Color as highlighter

Young man in white shirt sitting on a purple chair, looking at his phone with text above saying 'We're hiring Web Developer'.

Three people dressed in vintage-style clothing at a table with drinks and papers, celebrating a Mafia Party event.

Person performing a mid-air flip on a wakeboard over water with trees in the background and text 'Magebit goes Wakeboarding'.

Intensity of Color

Depending on the material you can regulate volume & intensity of color use

Man working on a laptop at a round table with a small potted plant, with text 'Add a bit of magic' on a dark blue background.

Young man working on a laptop at a small round table between two gray chairs in a dark blue room with the text 'Add a bit of magic'.

Man sitting at a table with a laptop and a small potted plant, with text saying 'Add a bit of magic'.

Man working on a laptop at a table with text highlighting 99 satisfied clients and the phrase Add a bit of magic.

Text on Photography

To keep good readability, we recommend to use following principles.

Subtle colour overlay

Young man sitting on a purple beanbag chair, looking at his smartphone with a slight smile.

Smiling man with glasses sitting at a desk working on a laptop with text: Rūdolfs is looking for his new colleague.

Young man with glasses sitting at a desk with a laptop and smartphone, looking to the side under the text 'Robins is looking for his new colleague.'

Use accent highlight that fits & compliments photography color scheme

Subtle black overlay

Smiling man with glasses sitting at a desk with a laptop, looking to the side.

Smiling woman in maroon lace top sitting at a desk with computer monitors in an office setting.

A woman with glasses and a black shirt is working at a desk with a computer keyboard and mouse.

If photography is without dominant color use 30 black overlay, to improve text readability

Text Guidance

Woman wearing glasses and a light jacket speaking on a phone with text overlay saying 'We are hiring React Developer'.

Don’t use text on photography with bad readability

Two smiling baristas working together in a coffee shop, one holding a white cup.

Don't use two colors for text highlights

Young person wearing headphones and a light jacket writing in a notebook at a table with text 'Add a bit of magic'.

Don't use dark photography filters

Photos for social media, ads, other designs

Magebit photos can be found on Google Drive > Coorporate Images. You can also just click the button below.

Choose either “Event Photos” folder or “Office Photos” folder, depending on what type of photos you need.

Avoid using photos with employees that are no longer working at Magebit and make sure you follow our Photography Guidelines that can be found in the page "Photography".

Always check in about the final design/photo usage with the Creative Team.