BRAND STYLE GUIDE: PHOTOGRAPHY

Photography

Welcome to the Cipherly Development Studio Visual Identity Guidelines. Here, you'll find everything you need to know about our logo, colors, fonts, and more. Mastering these guidelines is crucial for crafting a memorable Cipherly brand encounter.

Aim for clear composition, realism and natural feel in colors, emotions, posture and setting.

All of our Social Media Templates can be found in Figma.

Figma File

Principles

Focused compositions

Stand out with clear and focused composition

Natural emotions

Use natural and relatable emotions

Clear scenes

Use clear compositions and color palletes

People & Emotions

Natural and cheerful people and expressions. Clear backgrounds and natural lighting is a must.

People & Interaction

When showing a group of people always focus on real interactions & positive emotions. Try to keep photos with clean backgrounds without distracting information.

Devices

Clear focus on one thing or action, use focused compositions and clear backgrounds.

Content Photography

In photography always focus on movement and action. Use photography with clear, crispy and sharp colors, natural light and limited color pallete.

Photography Guidance

To maintain professional, yet human-like feel, we recommend to follow these basic steps in photography.

Try to avoid fake emotions, "staged & fake" corporate situations

Avoid crowded scenes without clear composition & action and busy background

Avoid unnatural white balance

Avoid fake & exaggerated facial expressions

Avoid overexposed photography & dramatic lightning

Avoid staged corporate situations and distant emotions

Avoid busy background that distract from the subject

Avoid low or unnatural angles

Photography Color

It's recommended choosing a color palette that compliments the photography. Look for slight color hues to find which color family will compliment each other with the picture and overall vibe.

Single color from palette

Color Use

Various levels of using colors & images

Single color from palette

Medium color use

Color as highlighter

Intensity of Color

Depending on the material you can regulate volume & intensity of color use

Text on Photography

To keep good readability, we recommend to use following principles.

Subtle colour overlay

Use accent highlight that fits & compliments photography color scheme

Subtle black overlay

If photography is without dominant color use 30 black overlay, to improve text readability

Text Guidance

Don’t use text on photography with bad readability

Don't use two colors for text highlights

Don't use dark photography filters

Photos for social media, ads, other designs

Magebit photos can be found on Google Drive > Coorporate Images. You can also just click the button below.

Choose either “Event Photos” folder or “Office Photos” folder, depending on what type of photos you need.

Avoid using photos with employees that are no longer working at Magebit and make sure you follow our Photography Guidelines that can be found in the page "Photography".

Always check in about the final design/photo usage with the Creative Team.