Brand Style Guide: Composition

Composition

A few simple & clear composition principles give our brand a consistent visual voice. The system is structured and flexible for broad range of materials online, print and great for animation.

Main Principles

1. Define grid based on canvas & content

2. Fill the grid and add color blocks

3. Use same size margins everywhere

4. Use left aligned text and place it in corner

Design Process

4 step design process for all materials

Step 1: Add grid

Step 2: Add and place content

Step 3: Define grid & content blocks, adjust text placement

Step 4: Add color & imagery

Grid & Block Structure

Most Material icons will have to be adjusted, use these examples to make a consistent and cohesive shape library.

Vertical canvas (Rows & columns)

Vertical canvas (Rows & columns)

Horizontal canvas (Columns)

Horizontal canvas (Rows & columns)

Layouts in Use

Few examples of different layouts with color blocks. Use the same principles on various layouts and proportions.

Square

Portrait 9:16

Posters

Horizontal 16:9

Composition Summary

01
Use grid for everything
02
For Instagram & presentation slide us magic star instead of the full logotype
03
Use full wordmark only when it's needed