BRAND STYLE GUIDE: COMPOSITION

Composition

A few simple & clear composition principles give our brand a consistent visual voice. The system is structured and flexible for broad range of materials online, print and great for animation.

Main Principles

Dark blue grid pattern with thin light blue lines intersecting vertically and horizontally.

1. Define grid based on canvas & content

Abstract geometric design with a large vertical blue rectangle on the left, a dark blue square in the top right corner, and a white square in the bottom right corner.

2. Fill the grid and add color blocks

Abstract geometric composition with large bright blue rectangle on left and smaller dark navy and white rectangles on right.

3. Use same size margins everywhere

Two squares stacked vertically: top dark blue with left-aligned text 'Left aligned' in blue, bottom bright blue with text 'Placed in corner' in black.

4. Use left aligned text and place it in corner

Design Process

4 step design process for all materials

Step 1: Add grid

Dark blue background with faint grid lines and text reading 'Step 1' in white and 'Add grid' in bright blue.

Step 2: Add and place content

Step 2 instruction with text 'Add content' and 'Add a bit of magic' on dark blue background with grid lines and Magebit logo.

Step 3: Define grid & content blocks, adjust text placement

Step 3: Define content blocks and add a bit of magic, with a note about Magebit as a global Magento agency.

Step 4: Add color & imagery

Step 4 text with instructions to add color, imagery, and a bit of magic, alongside a company description and Magebit logo.

Grid & Block Structure

Most Material icons will have to be adjusted, use these examples to make a consistent and cohesive shape library.

Vertical canvas (Rows & columns)

Four vertical color blocks illustrating 2 to 5 rows with different color segments and small white sparkle icons in varying positions.Four rectangular diagrams showing vertical row layouts with 2, 3, 4, and 5 equally divided horizontal sections labeled below as '2 Rows', '3 Rows', '4 Rows', and '5 Rows'.

Vertical canvas (Rows & columns)

Grid of eight colorful geometric blocks illustrating various row and column layouts with text labels above and below each block.Diagram illustrating various grid layouts with labels indicating number of rows and columns for each grid.

Horizontal canvas (Columns)

Four rectangular blocks of varying widths arranged in rows with 2, 3, 4, and 5 vertical colored columns including white, blue, light blue, green, purple, dark blue, and orange.Graphic showing four layout options with equally spaced vertical columns labeled 2 columns, 3 columns, 4 columns, and 5 columns.

Horizontal canvas (Rows & columns)

Four colorful grids showing different row and column layouts labeled as 2 rows 2 columns, 2 rows 4 columns, 4 rows 2 columns, and 3 rows 4 columns with blue, orange, green, and black blocks.Diagram showing four grid layouts: 2 rows by 2 columns, 2 rows by 4 columns, 4 rows by 2 columns, and 3 rows by 4 columns with faint gray borders.

Layouts in Use

Few examples of different layouts with color blocks. Use the same principles on various layouts and proportions.

Square

Blue background with a black headset icon and white text reading 'Development & Support'.Text reading 'Hosting on AWS' with a dark blue square containing number '01' on a white background.Text on dark blue background reading 'We are hiring React Developer' with a white sparkle icon bottom left and a blue globe icon bottom right.Smiling woman in an orange top sitting on a couch using a laptop, with text overlay 'Migration to Magento Quick Guide'.Space shuttle launching with smoke and flames against a cloudy sky, overlaid with text about Magebit specialists and senior engineers.Orange background with text showing 97+ satisfied clients and a small white sparkle icon.Blue background with text 'APPLY AT' in top left corner and email address 'hello@magebit.com' in large font near the bottom left.Young man working on a laptop at a table with text overlay 'We are hiring React Developer' and a 'Quick Guide' link.

Portrait 9:16

Man sitting at a table using a laptop with a plant, text below reads 'We are hiring React Developer' with a right arrow.Graphic with '24/7' text, headset and monitor icons, and text 'Magento Support & Maintenance'.Text stating 'The updated brand is a mixture of:' followed by three colored sections labeled 'Our core values,' 'Company culture,' and 'Our longterm vision.'Graphic showing two statistics: 54 cities and 99% guaranteed uptime with contrasting dark and bright blue background blocks.Smiling young woman with long brown hair and gray blazer standing against an orange background and window."After 8 years of being Magebit we enter a new chapter with a brand refresh" text on a white background with a green header featuring a white sparkle icon.Text on dark blue background that says: Certified specialists that are passionate about their work, with a white star icon at the top left.Smiling man with dreadlocks sitting at a table with a laptop, with text saying 'Alex is looking for his new colleague.'Space shuttle Atlantis launching into the sky with bright flames and smoke, accompanied by text stating Magebit values senior engineers regardless of age.

Posters

Young man focused on laptop at a table with a plant, alongside text reading 'Magebit Next generation superstars' and a note about certified specialists.Space shuttle launching with bright flames and smoke against a cloudy sky, accompanied by text 'Ready to sky-rocket your business?' on an orange background.Advertisement for Magebit, a full-service Magento agency offering development, support, security, digital marketing, and creative design services.

Horizontal 16:9

Space shuttle launching with flames and smoke, next to text on a blue background stating: Our mission is to help companies build & grow their digital commerce.Blue and white infographic showing 'Strength in numbers' with text about digital commerce support and a highlighted 47% sales increase.Silhouette of a person standing on a vehicle under a star-filled night sky with the Milky Way visible.Graphic with the heading 'Tone of voice' and three tone descriptors: Friendly, Direct & Concise, and Professional, each in separate horizontal color bands of dark blue, light blue, and white.Dark blue background with text stating 30+ certified specialists passionate about their work and a prompt to join the team.Woman with glasses talking on a smartphone, next to a graphic showing 240 hours spent on development and support.

Composition Summary

01

Use grid for everything

02

For Instagram & presentation slide us magic star instead of the full logotype

03

Use full wordmark only when it's needed