BRAND STYLE GUIDE: SOCIAL MEDIA

Social Media

Social media guidelines can help a company establish a clear and consistent brand image, comply with legal and regulatory requirements, increase productivity, manage risks, and effectively engage with their target audience.

In more detail about Social Media guidelines, please check the Figma file (there is a step-by-step guide on how to work with our templates).

If you need assistance with choosing the right photo or creating a design, feel free to contact anyone from the Creative Team.

Profile Headers

LinkedIn Header

Magebit logo with text saying We'll help you succeed in eCommerce, with logos of trusted brands Dunkin', Hydro Flask, Volkswagen, Daimler, and The Body Shop on a dark blue background.

Dimensions: 1584 x 396 pixels

X Header

Magebit logo with text 'We'll help you succeed in eCommerce' and trusted by logos of Dunkin', Hydro Flask, Volkswagen, Daimler, and The Body Shop.

Dimensions: 1500 × 500 pixels

When to use the logo/when not

Logo needs to be used in posts which are promotional or are visible outside Magebit accounts. If a post is posted in Magebit account, then the logo is not needed (logo will be visible in the avatar).

Abstract arrangement of semi-circular shapes in black, beige, and terracotta colors on a neutral background.Diagram showing margin percentages around a central blank rectangle: 12% top margin, 15% right margin, 20% left margin, and 40% bottom margin with diagonal hatching outside the margins.
A high-flying airplane leaves a white contrail straight down through a clear blue sky with a small bird flying nearby.Design template with top section marked as 14% and bottom section marked as 20% with diagonal lines.
Close-up of sand dunes with soft light and shadow creating smooth, wavy patterns.Diagram showing pixel measurements around a white square with hatched borders: 115 px top, 195 px right, 375 px left, and 960 px bottom.

How to highlight text

By highlighting text we improve readability, facilitating skimming, enhancing memory retention, providing contact and identifying important information.
Words which would be highlighted are only main word or words.

Smiling woman sitting at a desk with computer monitors, alongside Magebit logo and text seeking IT Project Manager.Checklist for creating effective URLs: make URLs talk, shorter is better, and make URLs user-friendly.Magebit logo on dark blue background above text prompting to find out more at magebit.com/blog with a white star icon and option to save for later on bright blue background.

Safe zones for video posts

Logo needs to be used in posts which are promotional or are visible outside Magebit accounts. If a post is posted in Magebit account, then the logo is not needed (logo will be visible in the avatar).

Q&A Posts

Posts where we need to have one to one connection with our users – we use Q&A posts. They are the only posts, which don't need to highlight any text in them.

1080 x 1080 px Q&A posts

Text on dark blue background asking, 'What are your New year resolutions?' with eye emojis and a prompt to tell in the comments.Text on dark red background asking, 'What are your New year resolutions?' with eye emojis and a prompt to 'Tell us in the comments!'Text on dark background asking, 'What are your New year resolutions?' with eye emojis and a prompt to 'Tell us in the comments!'White stylized letter M with a star-like sparkle above its right side on a black background.

1080 x 1920 px Q&A posts

Dark blue screen with text asking, What are your New year resolutions? followed by eye emojis and an empty rectangular input box below.Dark blue screen with white text asking 'What are your New year resolutions?' followed by eyes emoji, a user icon, a down pointing finger emoji, and a text box labeled 'Type something...'.
Text asking 'What are your New year resolutions?' with eyes emoji on a dark background and a small star icon at the bottom right.Text on dark background asking 'What are your New year resolutions?' with eyes emoji, above a text input box labeled 'Type something...'
Text asking 'What are your New year resolutions?' with eye emojis on a dark green background and a faint rectangle below the text.Text asking What are your New year resolutions? with a text input box below labeled Type something...
Text asking 'What are your New year resolutions?' with eye emojis on a dark purple background.Dark purple interface asking, 'What are your New year resolutions?' with eye emojis, a user icon, pointing finger emoji, and a text input box labeled 'Type something...'.

Blog carousel

Carousel or post with multiple images is used mainly to promote Blog post in social media. Carousel is made as a simulation of one long continuous image in one color theme and contains sections that gradually reveal snippets of content. There is a logo used in the carousel's last image
.
A Story analogue for carousel rather inherits "step animation" feel instead of continuous image.

Margins

Margins in design templates are used to create a consistent visual hierarchy and to create space around the edges of the page or screen. This space helps to make the design more visually appealing and easier to read by providing a clear separation between the content and the edge of the page. Additionally, margins can help to prevent important information or design elements from being cut off when the design is printed or viewed on different screens.

Rocket launching into a cloudy sky with text 'Full-service Magento Agency' on a blue background below.Rocket launching with smoke and flames, text below reads Full-service Magento Agency.
Dark blue card with text 'Build Develop Grow This should be designed in sync with new homepage' and icons of a globe and crossed ruler and pencil.Layout design with a 70 px margin showing text Build Develop Grow and This should be designed in sync with new homepage, with globe and crossed rulers icons.
Customer review with a 5.0 star rating for Snap-on Business Solutions by Nicholas Thomas Pinchuk praising excellent support, communication, and Magento expertise.Customer review with 5.0 star rating for Snap-on Business Solutions by Nicholas Thomas Pinchuk, praising excellent support and Magento expertise.

Instagram Story Categories

Corporate
Use Blue theme for corporate content stories that is sorted into highlight categories.

Three square icons labeled About, Services, and Feedback from left to right, with a white M and star on dark blue, crossed pencil and ruler on blue, and a chat bubble with a sparkle on light blue.

Casual
Use other color themes for casual content stories that is sorted into highlight categories.

Five colorful squares with icons and labels: computer for Casual Life, party popper for Fun Stuff, event tent for Events, suitcase for Work Trips, and hand holding a heart for Charity.

Social Media Summary

01

Know when to use logo and when not to use

02

Highlight main word or words. Don't highlight words in Q&A posts

03

Use correct color when posting in Instagram stories