BRAND STYLE GUIDE: COLORS
Colors
Our brand identity consists of six base colors, complemented with two sets of accent colors and shades of gray.
The Basics
Our color palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.
Color values
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS (Pantone)
Pantone Matching System: Global color numbering for precise color selection and matching.
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Primary Logotype Base Colors
The base colors are made up of our signature Space Blue and White. They are used to provide consistency in how we use text and logo throughout all brand communication.
Main Brand Colors
Use these colors (especially Blue shades) as a main face to represent Magebit.
You can us single shade or mix both of them as you like, depending on other visuals and environment.
Additional Brand Colors
In environment where audience is already familiar with Magebit (like brand website, social media posts, presentations etc.) use of Green and Violet shades to the main brand colors are recommended as well. Use these colors to keep audience engaged and make content more fun and visually pleasing.
Grayscale
Use these grayscale shades in various UI elements and places where color use isn't possible or recommended.
Summary
01
Use main brand colors as a starting point & to represent Magebit to new audiences
02
Bring in more colors with a broad range of available combinations
03
