BRAND STYLE GUIDE: BRAND PERSONALITY

Brand
Personality

Our tone of voice provides a set of core elements to define quality writing across all touchpoints, as well as supporting elements to convey the best of our brand personality to the world.

It is designed to serve as an umbrella that informs and unites styleguides for departments, cities, and languages. Voice and tone express a brand’s essence, signaling who we are and what we stand for. They create the feeling: “that sounds like Magebit.”

Personality in Scale

Our brand is a modern, daring, and friendly space that embraces a democratic spirit. We maintain a vibe that is more on the calm, playful and youthful side, fostering innovation and creativity for a vibrant future.

Chart with seven personality traits measured on a scale: Classic to Modern, Cautious to Daring, Elite to Democratic, Energetic to Calm, Authoritative to Friendly, Mature to Young, and Serious to Playful, with blue dots showing positions closer to Modern, Daring, and Democratic, and centered positions for the others.

Tone of Voice

While our brand personality always remains consistent, our tone may slightly vary depending on the situation, audience or content type.

Text on blue background: Content Type is Guide, Goal is To educate, and Tone advises keeping it simple, clear, concise, avoiding niche terms and clichés, and staying empathetic.Blue infographic with three sections labeled Content Type, Goal, and Tone showing Email, To communicate, and Be professional, yet personable. Write 1:1.Chart with three columns labeled Content Type, Goal, and Tone; Web Copy is the content type, goal is to differentiate, and tone is simple, clear, concise, posh yet personable, brand first, product second, focusing on benefits over features.Orange background with text outlining content type as Sales Presentation, goal as To persuade, and tone guidelines: be straightforward and precise, avoid niche terms, and stay empathetic.Orange background with white text dividing content type as Sell Sheets, goal as To educate and persuade, and tone as straightforward, concise, professional, and instructional.Table outlining content type as Product Announcements, goal as To inform and educate, and tone advising clarity, conciseness, enthusiasm, authority, and expertise.

Brand Personality Summary

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Use brand personality scale, when designing various brand assets

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Adjust tone of voice for different content types

03

Videos, images, illustrations & voice overs should correspond with out brand personality

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Photography
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Social Media