BRAND STYLE GUIDE: BRAND PERSONALITY
Brand
Personality
Our tone of voice provides a set of core elements to define quality writing across all touchpoints, as well as supporting elements to convey the best of our brand personality to the world.
It is designed to serve as an umbrella that informs and unites styleguides for departments, cities, and languages. Voice and tone express a brand’s essence, signaling who we are and what we stand for. They create the feeling: “that sounds like Magebit.”
Personality in Scale
Our brand is a modern, daring, and friendly space that embraces a democratic spirit. We maintain a vibe that is more on the calm, playful and youthful side, fostering innovation and creativity for a vibrant future.
Tone of Voice
While our brand personality always remains consistent, our tone may slightly vary depending on the situation, audience or content type.
Brand Personality Summary
01
Use brand personality scale, when designing various brand assets
02
Adjust tone of voice for different content types
03
